A BRAND FOUNDED UPON SPONTANEITY AND IMPULSE BY JEWEL; INSPIRED BY HER PENCHANT FOR EARTHY COLOURS AND HER CREATIVITY, SHE EXPLORES DISTINCTIVE PATTERNS AND INCORPORATES THEM INTO CLOTHING SUITABLE FOR EVERYDAY WEAR THROUGH CROCHET AND KNIT. 

CURRENTLY RUN BY A SMALL PART-TIME TEAM, CREATING IN A SMALL HUMBLE STUDIO IN SINGAPORE.